Jordan Lopez

The Sticker Smith

The Sticker Smith prints custom stickers, labels and signs in Hayward. I built the site, the quote path and the tools the shop uses to handle requests.

Website, product selection, quote requests, Hayward and Oakland pages, shop adminLive.tssprint.com is the store I built, now live.

'Start with the sticker format you need' on a phone: die-cut stickers, sticker sheets and roll labels
The screen above records the finished site's Press Print entrance: press it, and a print of the shop's holographic MagDre job feeds out and lands on the stack.Above: the redesign on a phone, 'Start with the sticker format you need', with die-cut stickers, sticker sheets and roll labels.

Stickers are easier to buy when you can see the material.

The site puts the actual prints first, then helps a customer pick a format and ask for a quote with the details the shop needs.

tssprint.com before and after

The original site opened on its Press Print gate. This is the page after pressing it.

First screen of the original tssprint.com before the redesign
Before. tssprint.com, before the redesign.
First screen of the The Sticker Smith redesign
After. The redesign's first screen.
The live tssprint.com on a phone
Before. Before the redesign.
The The Sticker Smith redesign on a phone
After. The redesign.

What the research changed

  1. Sticker Mule, StickerApp, StickerGiant

    All three put a proof promise right under the headline. The shop's own line, '24hr Proof · Bay Area Pickup · Quality Guaranteed', now sits right under the main buttons, with no review count beside it.

  2. StickerApp, StickerGiant

    Both treat roll labels as a format of their own, and the original site already said 'Labels & Roll Labels'. Roll labels stay in the headline, the hero picker and the format list.

  3. Minuteman Press Hayward

    The local walk-in alternative runs a franchise template with no photos of its work. The Sticker Smith opens on a real job from its own press, MagDre's holographic die-cut stacks, named on screen.

On a laptop and a phone

Start with the sticker format you need: die-cut stickers, sticker sheets, roll labels, custom labels and material samples
Pick your format. Die-cut stickers, sticker sheets, roll labels and custom labels, each with its own path into the order tool.
Finished work: sticker jobs for Taste Deez Treatz, Fuego Family Farms and Fremont Gear
Finished work. Real jobs from the shop, sorted by type, each with a link to ask for similar work.
The The Sticker Smith redesign's first screen on a phone
On a phone. The headline, the order button and the proof line, with the print stack below.

On the live store, customers review a digital proof before anything runs. Press Print, the printer-style gate the shop already had, stays in the redesign. Hayward and Oakland pages serve people searching nearby, and the shop answers quotes from a private screen.