Website + Demand Engine + Social Distribution

Pearls Farm

Building both sides of growth for a farm labor contractor: buyers who need crews and workers ready to staff them

18Ready buyer contacts
8Active vineyard + field buyers
308Workers across top 2 opportunities

Jordan is a contractor for Pearls Farm Labor Inc. He rebuilt the production website, created distinct crew-request and bilingual hiring paths, built a live opportunity engine from federal labor-demand records and grower research, and is developing the social distribution system around real field work. The same engagement also includes Prosperando's wine-brand presence and the measurement layer needed to learn what converts.

The Role

A contractor building the system that brings demand in—and makes capacity visible.

Jordan works as a contractor for Pearls Farm Labor and coordinates the website, buyer-opportunity research, lead routing, publishing, field capture, direct messages, and reporting with the owner. It is not a site handoff. It is the connected commercial layer around a licensed farm labor operation.

Workstream 01

New production website

Rebuilt the public business around what vineyard owners actually need: clear services, eight county pages, licensing proof, field credibility, and a direct Request a crew path.

Visit the new website

Workstream 02

Buyer demand engine

Built a ranked business-development queue from current federal H-2A demand, past buyer history, grower research, and verified contact data—while excluding likely competing labor contractors.

Open the live demand queue

Workstream 03

Crew-request pipeline

Structured buyer intake around crop, acreage, location, work type, timing, and contact details, then routed submissions into a private operating inbox so demand can be qualified and followed up.

View the crew request

Workstream 04

Bilingual worker recruiting

Separated customer demand from worker applications and created a Spanish-first hiring path, including direct WhatsApp access, so Pearls can build the labor side without mixing it into buyer inquiries.

View the hiring path

Workstream 05

Social distribution system

Turns real crews, equipment, seasonal work, and field results into Instagram, TikTok, Facebook, and short-form proof designed to reach both vineyard decision-makers and prospective workers.

View Pearls social

Workstream 06

Prosperando wine brand

Built the reference website and digital direction for Prosperando, connecting the Flores family story, Napa wine positioning, product presentation, and the path toward a compliant production experience.

View the wine-brand site

Workstream 07

Measurement + search infrastructure

Connected analytics, conversion events, Search Console, technical SEO, and owner reporting so Pearls can see which pages, channels, and inquiries create movement before scaling paid distribution.

Explore the search footprint

What This Proves

The system creates two kinds of movement: qualified buyers coming in and crews ready to serve them.

The live queue currently contains 18 ready buyer contacts and eight active vineyard or field buyers. Its two largest current vineyard opportunities request 160 and 148 workers—308 combined. Those are sourced and qualified opportunities, not closed contracts, but they prove JDLO is doing more than publishing a site: it is finding demand Pearls can evaluate, pursue, and fulfill while the website, social channels, and recruiting system support the full path.

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