Jordan Lopez

Pearls Farm

Pearls Farm Labor runs harvest, vineyard and orchard crews out of Napa. I built the site, the crew request and the hiring path, and I photograph the work.

Website in English and Spanish, crew requests, job applications, private team view, photo and videoLive.pearlsfarminc.com is the site I built, now live.

Night harvest: gloved hands pull grapes from a picking lug into a bin
Above: night pick for Pearls Farm Labor, fall 2026. I shot it on my R8.

Growers need crew details, and applicants need jobs.

One broad contact form made the office sort the difference out later, so each gets its own path.

The redesign follows the vineyard year from dormancy to harvest, and the photos come from the actual work.

The photos come from the work

More frames I shot on my R8 for Pearls Farm Labor this fall, night pick to day crew.

  1. JDLO  R8▸1Crew working a lit vine row at night, yellow lugs full of grapesIMG_05001A

    Picking under work lights

  2. JDLO  R8▸2A picker carries a full lug overhead under a headlampIMG_03962A

    A full lug, carried out

  3. JDLO  R8▸3Daytime crew and a skid steer under hills and blue skyIMG_11373A

    Day crew, Pearls Farm Labor

pearlsfarminc.com before and after

The original site led with a vineyard aerial; the redesign leads with the night crew and the crew request.

First screen of the original pearlsfarminc.com before the redesign
Before. pearlsfarminc.com, before the redesign.
First screen of the Pearls Farm redesign
After. The redesign's first screen.
The live pearlsfarminc.com on a phone
Before. Before the redesign.
The Pearls Farm redesign on a phone
After. The redesign.

What the research changed

  1. Atlas, Silverado, Romero

    Atlas opens on empty vine rows. Silverado opens on its whole crew and Romero on its owner holding grapes, and none of the six shows the work being done. So Pearls' first screen is its own night-harvest crew at work, not a landscape.

  2. Walsh, Renteria, Silverado, Atlas, Romero, VPS

    Five of the six have no request form on their home page, only a phone number or a contact link. On Pearls, the crew request is the main button.

  3. Walsh, Renteria

    They link a Spanish jobs page and stop there, and the other four have no Spanish at all. Pearls has a full Spanish site and a separate path for workers, so applicants never land in the growers' requests.

On a laptop and a phone

The vineyard year, season by season
The vineyard year. Each season links to the work it needs.
Six services as one plain list
Six services, explained. Harvest operations, almond and olive orchard work, vineyard labor crews, vineyard management, spraying and field consultation.
The Pearls Farm redesign's first screen on a phone
A crew request with usable details. One tap from the first screen. Crop, acreage, location, timing and the work needed arrive together.

Behind the site: hiring on its own path in English and Spanish, kept out of the grower pipeline; a private team view with customer requests, applicants, subscribers and site activity in separate queues; and attention tracking that sends page and button events, never names, emails, phones or messages.